|
Concepts in Social Media
The importance of Social Media is not the number of people engaged in it. The importance of Social Media is how it has changed the way people see the world and their place in it. The development of Social Media in our lifetime is an impressive example of viral, evolutionary transformation: from the early days of the private BBS, asynchronous postings used by dial-up service pioneers, thru the current incarnation of internationally, interconnected, internet-enabled instantaneous communication, all in the span of less than 20 years! It is like watching the evolution of the brain from the rudimentary functioning of one-celled organisms to the billions of interconnected synaptic junctions of man!
But wait ... THERE'S MORE!!!!
This process has only just begun. Social Media and the technology empowering it will continue the trend of increasing complexity and increasing utility. And like the transformation of commerce itself, from the early days of bartering pelts and trinkets to today's international electronic exchanges and instantaneous currency transactions, the greatest beneficiaries are those that leverage current capability to its fullest and anticipate the changes to come.
What is important now
- Their are three keys to successful use of Social Media three elements - be meaningful, be accessible and be engaging.
- Meaningful: Permit your customers to interact with you powerfully and effectively, about the things they care about
- Accessible: Be available for them to interact with you, when they want, in an easy and efficient way
- Engaging: Provide an interactive process that augments, rather than diminishes, the customer experience
The most promising candidates for the next generation of change
- Mobile devices, ubiquitous connectivity, mobile internet access with broadband adoption
- Distributed computing and web services interoperability
- Contextual Search
- Open identity, open reputation, personal data and roaming portable identity
- Intelligent web technologies and statement based data stores on semantic application platforms
- Machine learning & reasoning, self-running agents and natural language processing
In other words, ...
...we can expect more people and businesses, connected everywhere & all the time, using more complex, more functional technology ... not just to duplicate current off-line capability with online tools, but to create new kinds of technology-driven functionality that was not previously possible or imaginable, online or off! And just like the transition of the industrial revolution, those that fail to get on-board - and there will be some - will be left behind in an increasingly competitive world!
We are developers, designers and strategists - Call us!
|
